The mission of this role is to strategically lead the design function across the entire product ecosystem and create a consistent, scalable, and competitive customer experience across web and mobile products.

The role combines UX strategy, product thinking, design organization, design systems, research, AI-first approaches, and business impact.

• Build a long-term UX strategy for the product ecosystem.
• Ensure a consistent user experience across products, platforms, and channels.
• Lead and develop the Product Design and Design System directions.
• Align Product Design, Marketing Design, Product Management, Analytics, Engineering, and Delivery around a shared design vision.
• Build a systematic approach to JTBD, UX Research, CJM, usability testing, and user behavior analysis.
• Integrate customer insights into product decisions.
• Work with complex marketplace scenarios: search/discovery, trust mechanics, funnels, listing flows, recommendation systems, and seller/buyer interactions.
• Develop the design system and ensure consistency across UI, UX, visual language, interaction patterns, and tone of voice.
• Introduce AI tools into UX workflows, research, prototyping, content generation, and automation.
• Raise the quality bar for design craft: visual design, interaction quality, information architecture, and accessibility.
• Develop Lead/Senior designers, strengthen the design team, and build a culture of ownership.
• Present design strategy to C-level, the leadership team, and shareholders.
• Ensure that design contributes to conversion, retention, trust, monetization, activation, and other business metrics.

• 7+ years of experience in Product / UI / UX Design.
• 2+ years in a leadership role such as Design Lead, Head of Design, Head of Product Design, Design Director, or similar.
• Experience with marketplaces, classifieds, e-commerce, fintech, SaaS, or high-scale consumer products.
• Experience in multi-product organizations or platform / ecosystem-level products.
• Experience managing a design team and developing design leaders.
• Strong hands-on background with web products and mobile apps.
• Experience shaping UX strategy and developing design systems.
• Practical experience with JTBD, CJM, UX Research, usability testing, and behavioral analytics.
• Ability to work with product and business metrics and influence them through UX.
• Experience working with C-level stakeholders.
• Interest in AI-assisted workflows, AI UX, personalization, automation, and modern design practices.

We are looking for a design leader who thinks in systems, not just separate tasks.

This role is a strong fit for someone who:

• takes ownership of the entire design ecosystem;
• knows how to build scalable design processes;
• thinks in terms of impact, business value, and customer experience;
• can explain and defend design decisions at the product, business, and technology levels;
• is comfortable working with complex structures, legacy, and organizational transformation;
• can navigate cross-functional conflicts and align different teams around shared goals;
• wants to develop the team, design culture, and overall design maturity of the company.

The role operates at a strategic / executive level and works closely with:

• C-level and the leadership team;
• product leadership;
• engineering leadership;
• marketing leadership;
• product analytics;
• research / data teams;
• product design and marketing design teams;
• sales, customer care, and client service teams.

• An opportunity to work with large-scale Ukrainian digital products for a broad audience.
• A high level of influence on product experience and business outcomes.
• Direct collaboration with top management.
• Freedom to shape UX strategy, design processes, and design principles.
• Space to build an ecosystem-level design function.
• Work on complex marketplace scenarios and trust mechanics.
• Opportunity to introduce AI-first approaches and modern design practices.
• Support for professional development, learning, and external expertise.